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Contribution Date
Finished work
“The West Coast Job Market: April ’65” 2
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“nine ways to improve an ad... to death”2
“Current trends in spot television: A critical examination of roots and values”2
A Leather Dice Cup for Pencils2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“What’s New in Graphic Arts?“2
“The Negro Market In the West” 2
“The Fulvita Success Story”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“SanFrancisco’s First Lady of Advertising”2
A License To Advertise2
“Mathematica” board game4
“Day of the Dead” title card
“How and Why Agencies Handle Direct Mail”2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“Het Laatste Nieuws, Ziet Alles, Spreekt Vrij (Hears the Latest, Sees All, Speaks the Truth)“
“Is the West A Region?“2
“In advertising, too, you can think small”2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
“What’s New In Graphic Arts?“2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“L’Eau Qui Fait Pschitt”
“You Get Information Out of LIFE”
“Cinzano”
“Two new campaigns show creative concepts”2
“Two new campaigns”2
“Three little dots... stepping stones or stumbling blocks?“2
“From the production desk: How to buy “hi-fi” color inserts”2
“From the production desk”2
“What’s happening to the commercial artist?“2
“The 10-second look”2
“How do good ads get that way?“2
“Eberhard-Faber”
“Miskit”
“Graphic Group Takes top prize in Mid- South ADC show” 2
“MOMA exchanges design with LA”
“Trade Talk”
“Trade News”
...the 'Norm' for Color Service
“The Truth of Truffaut”
“Upcoming Photographer”
Way Out West
“Regional News”
“Quick Cuts”
Late A/D News
“Regional News”
“Literature”
“Trade Talk”
“Regional News” 2
“Trade News” 2
“Letters”
“Regional News” 2
“Upcoming Photographer”2
“TV Cuts” 2
“Portfolio” 2
“Profile” 2
“Production, I love you—an educational satire”2
