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“Occidental Life Insurance Company of California”

Added by Unknown 1684 on Jul 22nd, 2020

Date

July 1966

Format

Type of Work

"Discusses advertising campaign by Doyle, Dane Bernbach, INC and its aim to get peoples attention for an insurance company with an entirely unknown concept it is selling."—Research and scan by Yinchao (Oates) Wu, Jonathan Briggs, and Xinan (Sierra) Luo for Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, UCLA Extension, 2017.

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“Occidental Life Insurance Company of California” 1
Source: Western Advertising, Vol. 87, pp. ?
Source: Western Advertising, Vol. 87, pp. ?