“Occidental Life Insurance Company of California”

"Discusses advertising campaign by Doyle, Dane Bernbach, INC and its aim to get peoples attention for an insurance company with an entirely unknown concept it is selling."—Research and scan by Yinchao (Oates) Wu, Jonathan Briggs, and Xinan (Sierra) Luo for Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, UCLA Extension, 2017.