“Kaiser Cement Company”

1685

"Discusses advertising campaign by Allen, Dorward & Scroggin with aims of strengthening ties with the ready-mix industry which had been previously ignored promotion wise."—Research and scan by Yinchao (Oates) Wu, Jonathan Briggs, and Xinan (Sierra) Luo for Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, UCLA Extension, 2017.