“Some Sales Promotion Flops—And the Lessons They Taught”
Date
February 1962
Credits
- Norman F. Johnson Author
Format
- Article 588
Type of Work
- Finished work 5644
"Lessons learned from failed advertising campaigns."—Research and scan by Elyse Harker Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, UCLA Extension, 2018
