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Contribution Date
advertising
“Dominoes” ad
Interview with Walter and Ellen Newman on Marget Larsen3
Levi’s “Evolution” commercial
Advertisements for CBS Television3
“Merry Magnin-ettes” puppet packaging3
“Flowerology”
Joseph Magnin sale ad
“Apples and Oranges”
Christmasdipity
Dupont “Color on Colored Stock”2
“Marget Larsen”2
7-Up “Play to Win” (Pac Man)2
Berger Paint TV commercial
“Eye Shade!“ Ad for Joseph Magnin Department Store
“Levi’s: Strangers”
Film for “Stop at the Sign of 76”
Seoul 1988 Olympics poster
1988 Seoul Olympics poster, Royal Screen Pattern
“Levi’s Apparel: Round-up”
“Levi’s: Brand Name”
“Vanilla Fudge, Richie Havens, Youngbloods, Cold Blood, December 31, Fillmore West” concert poster
“Santana, Youngbloods, Allmen Joy, May 15 - 18, Fillmore West” concert poster
“The Big Sweep”2
Cover of IDEA magazine, no.156, “The 3rd NAAC Exhibition”
Cover of IDEA magazine, no.109
Cover of IDEA magazine, no.077
“The Clearest Road Into New York”
“Olympic Games 1940 To Tokyo”
First World Premier Issue
Dinkleberry Frozen Chicken Pot Pie ad clip from Putney Swope
“San Francisco Convention and Visitors Bureau”2
“Renauld International”2
“Occidental Center”2
“Occidental Life Insurance Company of California”2
“Kaiser Cement Company”2
“Crocker-Citizens National Bank”2
“Chevrolet Dealers of Southern California”2
“California Prune Advisory Board”2
“Bank of America NT & SA”2
“The Agency Client Relationship”2
“Wells Fargo Bank” 2
“Aphrodisia”3
“Volkswagen of America” 2
“Schick Safety Razor Company” 2
“San Francisco Convention & Visitors Bureau” 2
“S&W Fine Foods, Inc”2
“Knudsen Creamery Company of California”2
“General Telephone Company” 2
“Foremost Dairies, Inc.“ 2
“Ampex Corporation” 2
“California Here’s What Made Them Come” 2
“Award-winning complete campaigns of the west, Japan Air Lines company ( American region, San Francisco)“ 2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“nine ways to improve an ad... to death”2
“Current trends in spot television: A critical examination of roots and values”2
A Leather Dice Cup for Pencils2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“What’s New in Graphic Arts?“2
“The Negro Market In the West” 2
“The Fulvita Success Story”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
