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“How to pin down a wide open market” advertisement

Added by Unknown 1684 on Aug 15th, 2020

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Featured in "American Space Promotion" article by Herb Lubalin from issue 97 of Graphis. "Full-page newspaper advertisements promoting the sale of advertising space for Redbook, a magazine for 'young adults' published by the McCall Corporation."—Graphis, issue 97, pp. 429

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“How to pin down a wide open market” advertisement
Source: Graphis, Issue 97