“Lassie” and “The Gale Storm Show”

"In the late 1950s, the financial incentives for relocating TV production to California enticed westward movement within the industry. Presciently, in 1952, CBS had realized its Television City in West Hollywood—the first studio to put TV production and broadcast facilities under one roof. In-house graphic design was part of the setup. Yet title design in California was handled by Georg Olden, the art director back in New York in charge of on-air graphics, an arrangement that would explain why Olden shared art direction credit with California designer Robert Tyler Lee. Among interstitial cards, a standard way to let viewers know what programming was 'coming up next,' these examples stand out for their particular charm and sophisticated modern idiom in a time when many local TV stations where cobbling together more 'low brow' versions of their own"—Louise Sandhaus, Earthquakes, Mudslides, Fires & Riots: California and Graphic Design 1936-1986, p 80