“AD’s Conspicuous For Creativity” article

"In the vast sprawl of Los Angeles there is little complacency or 'fine art' to be found. The area seems to be more characterized by a nervous self-consciousness and large amounts of 'commercial art.' Frequently this has an adventurous quality, a daring-to-be-different which sometimes succeeds, sometimes turns out to e merely derring-do. In this welter of muscle flexing are three studios that hold in common their initials, a soaring creativeness, basic attitudes. They are Advertising Designers, Art Direction, Art Dimension."—Communication Arts, April 1960, pp. 57