Most Viewed
UCLA Library
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“Volkswagen of America” 2
“Just Good Typography”2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
“How To Make Type Do Its Job”2
“In advertising, too, you can think small”2
“S&W Fine Foods, Inc”2
Design awards for newspaper ads3
“Angelus Furniture Manufacturing Company” 2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“California Here’s What Made Them Come” 2
Beeline Radio Advertisement2
A Leather Dice Cup for Pencils2
“Current trends in spot television: A critical examination of roots and values”2
“Wells Fargo Bank” 2
“Kaiser Cement Company”2
“Maybe I’m Wrong But Here’s What I Believe About the Business of Advertising”2
“The Light Touch”2
“Is the artist being left off the creative team?“2
“Foremost Dairies, Inc.“ 2
“It won its spurs long ago”3
“Crocker-Citizens National Bank”2
“Survey Changes Air Theme”2
“nine ways to improve an ad... to death”2
“Men”2
“Are Art Directors Human?“2
“Occidental Life Insurance Company of California”2
“What’s New In Graphic Arts?“2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“How to improve agency-client relationships”2
“The whiskey’s gotta be in ya when you’re bit”2
“What Lovely Gasoline!“2
“Chevrolet Dealers of Southern California”2
“The West Coast Job Market: April ’65” 2
“Creativity vs. Research— is there really a conflict?“2
“The Los Angeles Market Can Be Cut Into Four 'Halves' ”2
“Compton Advertising, Inc.“2
“Burgermeister Design New Box”2
“On Spanish Limps and Other Facts”2
A License To Advertise2
“Knudsen Creamery Company of California”2
“Cole of California” 2
“Award-winning complete campaigns of the west, Long Beach Promotion, INC.“ 2
Design awards for poster car cards2
“Eleven Wineries, One Label”2
“Award- winning complete campaigns of the west, Tar Gard Company ( San Francisco)“ 2
“San Diego is Bigger”2
“Whaddya mean buy Panorama Pacific?“2
“What’s New In Graphic Arts?“2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“Is the West A Region?“2
“Aphrodisia”3
“You Don’t Have to Bite Off More Than You Can Chew!“2
“Golden State Adopts Wizard”2
“Let’s get back to advertising”2
Consumer Magazine design awards2
“The Fair’s the Theme”2
“Catalina Goes Caribbean”2
“SanFrancisco’s First Lady of Advertising”2
“Joyce Shoes—Fun All Along The Line”2
“What’s happening to the commercial artist?“2
“From the production desk”2
“An overall view of regional editions of magazines and some current case in histories”
