Most Discussed
UCLA Library
“Kaiser Cement Company”2
“Volkswagen of America” 2
“Genial soft sell puts money in the bank”2
“Let’s get back to advertising”2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“What’s happening to the commercial artist?“2
“Embattled Dairymen” 2
“Creativity vs. Research— is there really a conflict?“2
“Packaging Review” (Grape Gold, Lin-Flake)2
“The Vintner Finds A Way”2
“New Glamour For Shipping Cases”2
A Leather Dice Cup for Pencils2
“Leave A Stack of BigGreen Ones!“2
“What’s New In Graphic Arts?“2
Portfolio of Western Advertising Art2
“Angelus Furniture Manufacturing Company” 2
“Safeway’s Su-Purb”2
“Men”2
“California Prune Advisory Board”2
“Golden State Adopts Wizard”2
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“Aphrodisia”3
A Man From Mars2
“Award- winning campaigns of the west, KABC-TV ( Los Angeles)“ 2
“Whaddya mean buy Panorama Pacific?“2
25 Years Ago2
“Art Vs. Photography”2
“San Diego is Bigger”2
“Hoffman Tells Its Advertising Philosophy”2
“What Lovely Gasoline!“2
“On Spanish Limps and Other Facts”2
“Bank of America NT & SA”2
“Bob Frank of Granny Goose: The Chips are big” 2
“Foremost Dairies, Inc.“ 2
Design awards for newspaper ads3
“When Children Are Born... on Paper”2
“Compton Advertising, Inc.“2
“It won its spurs long ago”3
“Maybe I’m Wrong But Here’s What I Believe About the Business of Advertising”2
“SanFrancisco’s First Lady of Advertising”2
“Joyce Shoes—Fun All Along The Line”2
“Premium Boost Or Bust”2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“Three Dimensional Pictures Part 1: Displays—Another Look is Another Sale” 2
“Are Art Directors Human?“2
“Renauld International”2
“General Telephone Company” 2
A License To Advertise2
“Business Publication Award”2
“An overall view of regional editions of magazines and some current case in histories”
“Burgermeister Design New Box”2
“Packaging Comes Of Age”2
Beeline Radio Advertisement2
“The Fair’s the Theme”2
“Award- winning complete campaigns of the west, The Hibernia Bank (San Francisco)“ 2
“Sunset Pink”2
“Catalina Buys 7 National Books”2
“Strictly From Hunger”2
“Every Advertisement A Special Layout Problem”2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“From the production desk”2
“Famous Type Designer Employed By Sparkeeta”2
