Most Viewed
UCLA Library
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“Volkswagen of America” 2
“Just Good Typography”2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
“In advertising, too, you can think small”2
“How To Make Type Do Its Job”2
Design awards for newspaper ads3
“S&W Fine Foods, Inc”2
“Angelus Furniture Manufacturing Company” 2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
Beeline Radio Advertisement2
“California Here’s What Made Them Come” 2
A Leather Dice Cup for Pencils2
“Current trends in spot television: A critical examination of roots and values”2
“Maybe I’m Wrong But Here’s What I Believe About the Business of Advertising”2
“Wells Fargo Bank” 2
“The Light Touch”2
“Is the artist being left off the creative team?“2
“Kaiser Cement Company”2
“nine ways to improve an ad... to death”2
“Foremost Dairies, Inc.“ 2
“Crocker-Citizens National Bank”2
“It won its spurs long ago”3
“Men”2
“Are Art Directors Human?“2
“What’s New In Graphic Arts?“2
“Survey Changes Air Theme”2
“Occidental Life Insurance Company of California”2
“How to improve agency-client relationships”2
“The whiskey’s gotta be in ya when you’re bit”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“What Lovely Gasoline!“2
“The Los Angeles Market Can Be Cut Into Four 'Halves' ”2
“Chevrolet Dealers of Southern California”2
“Compton Advertising, Inc.“2
“Creativity vs. Research— is there really a conflict?“2
“Award- winning complete campaigns of the west, Tar Gard Company ( San Francisco)“ 2
“Award-winning complete campaigns of the west, Long Beach Promotion, INC.“ 2
“Knudsen Creamery Company of California”2
“Whaddya mean buy Panorama Pacific?“2
“Burgermeister Design New Box”2
A License To Advertise2
“The West Coast Job Market: April ’65” 2
“Eleven Wineries, One Label”2
Design awards for poster car cards2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“Cole of California” 2
“San Diego is Bigger”2
“You Don’t Have to Bite Off More Than You Can Chew!“2
“Aphrodisia”3
“Is the West A Region?“2
“Golden State Adopts Wizard”2
“Let’s get back to advertising”2
Consumer Magazine design awards2
“What’s New In Graphic Arts?“2
“Catalina Goes Caribbean”2
“The Fair’s the Theme”2
“SanFrancisco’s First Lady of Advertising”2
“Wine Packaging”2
“What’s happening to the commercial artist?“2
“Joyce Shoes—Fun All Along The Line”2
“An overall view of regional editions of magazines and some current case in histories”
“Renauld International”2
