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“How To Make Type Do Its Job”

Added by Unknown 1684 on Jul 16th, 2020

Date

April 1953

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Type of Work

"The author gives provocative thoughts on the use and misuse of typography in industry advertising, and introduces typeface sexes."—Research and scan by a Wai Yi Chu for Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, UCLA Extension, 2018

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“How To Make Type Do Its Job” 1
Source: Western Advertising, Vol. 61, p. 35-36
Source: Western Advertising, Vol. 61, p. 35-36