UCLA Library
“Bank of America NT & SA”2
“California Prune Advisory Board”2
“Chevrolet Dealers of Southern California”2
“Occidental Center”2
“Kaiser Cement Company”2
“Renauld International”2
“Occidental Life Insurance Company of California”2
“San Francisco Convention and Visitors Bureau”2
“Crocker-Citizens National Bank”2
“Aphrodisia”3
“The Agency Client Relationship”2
“Ampex Corporation” 2
“Schick Safety Razor Company” 2
“S&W Fine Foods, Inc”2
“San Francisco Convention & Visitors Bureau” 2
“Foremost Dairies, Inc.“ 2
“General Telephone Company” 2
“Angelus Furniture Manufacturing Company” 2
“Wells Fargo Bank” 2
“Volkswagen of America” 2
“Knudsen Creamery Company of California”2
“The West Coast Job Market: April ’65” 2
“California Here’s What Made Them Come” 2
“The Los Angeles Struggle for TV Viewers and Dollars” 2
“Cole of California” 2
“An overall view of regional editions of magazines and some current case in histories”
“Award- winning complete campaigns of the west, American Honda Motor Co. (Los Angeles)“ 2
“Award-winning complete campaigns of the west, Long Beach Promotion, INC.“ 2
“Award- winning complete campaigns of the west, Tar Gard Company ( San Francisco)“ 2
“Award- winning complete campaigns of the west, The Hibernia Bank (San Francisco)“ 2
“Award-winning complete campaigns of the west, California Prune Advisory Boards ( San Francisco) 2
“Award-winning complete campaigns of the west, Pacific Northwest Bell Telephone (San Francisco)“2
“Award-winning complete campaigns of the west, Japan Air Lines company ( American region, San Francisco)“ 2
“Award- winning campaigns of the west, KABC-TV ( Los Angeles)“ 2
“Bob Frank of Granny Goose: The Chips are big” 2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
“Current trends in spot television: A critical examination of roots and values”2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“nine ways to improve an ad... to death”2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
A Leather Dice Cup for Pencils2
A License To Advertise2
“The Fulvita Success Story”2
“SanFrancisco’s First Lady of Advertising”2
“What’s New in Graphic Arts?“2
“The Negro Market In the West” 2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“How and Why Agencies Handle Direct Mail”2
“In advertising, too, you can think small”2
“Is the West A Region?“2
“Media Memos: New Techniques for Evaluating Outdoor Advertising”2
“Three little dots... stepping stones or stumbling blocks?“2
“From the production desk: How to buy “hi-fi” color inserts”2
“What’s New In Graphic Arts?“2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“What’s New In Graphic Arts?“2
“Advertising gets in the swim”2
“Two new campaigns”2
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
“Two new campaigns show creative concepts”2
“From the production desk”2
“What’s New In Graphic Arts?“2
