Oz Fest: A Celebration of Australia and India
Date
Credits
- Ishan Khosla 16 Designer
- Ishan Khosla 16 Art Director
- Samridh Seth Designer
Format
- Poster 1623
- Booklet 81
- website 34
- Publication 122
- Logo 258
- Flyer 112
- Program 67
- Catalog 76
- Postcard 123
- Brochure 66
- Signage 61
- Flyer/poster 42
- Print 196
- Notebook 2
- Identity System 14
- Visual Identity 21
- Bag 5
Typefaces
Media
- paper 1202
- silk-screen 91
- Fabric 15
Locations Made
With over 100 events planned in 18 cities across the India, running from 16 October 2012 through to 5 February 2013, Oz Fest was the largest Australian event to be ever held in India, even seeing a visit from Australian Prime Minister Julia Gillard.
Australian culture for most conjures up images of didgeridoos, BBQ’s, Mick Dundee, cricket and Australian Masterchef. Although the programming obviously encompasses a lot more (music, art, food, films, literature, dance, sport and ideas), it doesn’t shy away from the clichés and certainly seems to satisfy our base need for these traditional necessities.
As Australia elevates its relationship with India to the “front line”, Oz Fest aims to demonstrate a contemporary understanding of Australia in India while simultaneously exploring and enriching the connection between the two communities.
The use of dots in identity we created, was inspired by Australian aboriginal art and Gond tribal art from India. This is metaphoric of the coming together of two great nations to celebrate the best of Sound, Stage, Screen, Art & Design, Words & Ideas, and, Food & Sport. The colors are based on the hues of the Australian Outback.
We also created specific patterns to represent each of the genres. These dot patterns give the identity a dynamism and are used to connect each genre such as Sounds to a specific pattern. If the event relates to Sound then only that pattern is used else all the patterns for the festival are used on common collaterals.
Oz Fest was Nominated for the Kyoorius 2013 Awards in the Design for Identity Category
The identity was applied to a range of collaterals such as:
• Brand Identity for Oz Fest
• Print Ad Campaign in magazines and newspapers such as TimeOut and Times of India
• Brand Identity Guideline Book
• Website for Desktop and Mobile
• Signage:
Venue signage (including standees, logo boards, directional signage, media board)
Building hoardings
• Print Collaterals:
– General and VIP Brochure
– Invitations
– Posters/flyers/e-flyers and emailers
– Advertisements (indoor and outdoor)
– Stationery such as folders, letterhead
– Postcards
– Alterations of logo for online use
– Directional Signage throughout venue for cafe, toilets, various halls and sites
– Symposium Schedule (also at registration area)
– Masking and Backdrop for Symposium Hall & Media/Registration
• Print Production and Supervision
Please note all photography is not owned by Ishan Khosla Design. They were provided to us by the client for explicit use for design of the brand collaterals only.
