“What’s the mode in Letterheads?”

“What’s the mode in Letterheads?”2

Article590
Western Advertising2
“The customer is called into and advertising conference to confess his likes and dislikes”

“The customer is called into and advertising conference to confess his likes and dislikes”2

Article590
Walter D. Thurber1
“Looking forward in food advertising”

“Looking forward in food advertising”2

Article590
“There’s ten million people in Abyssinia-All Abyssinians!“

“There’s ten million people in Abyssinia-All Abyssinians!“2

Article590
“A folder for Tahoe Tavern”

“A folder for Tahoe Tavern”2

Article590
“The Los Angeles Market Can Be Cut Into Four 'Halves' ”

“The Los Angeles Market Can Be Cut Into Four 'Halves' ”2

“This is a better policy than this”

“This is a better policy than this”2

Article590
“85% of the women buying today are magazine readers!“

“85% of the women buying today are magazine readers!“2

Article590
Blueprints for Modern Living

Blueprints for Modern Living20

Catalog106
Hodgetts + Fung1Los Angeles: Museum of Contemporary Art; Cambridge, Mass.: MIT Press1
Vertigo Business Cards

Vertigo Business Cards

Business Card11
April Greiman39McCoy Printing1
“Cal Arts View” Poster

“Cal Arts View” Poster

Poster2819
April Greiman39Steve Kahn2
“Los Angeles 1984 Olympic Games” Poster

“Los Angeles 1984 Olympic Games” Poster

Poster2819
April Greiman39Jayme Odgers5
“Does it make sense?“ from  Design Quarterly #133

“Does it make sense?“ from Design Quarterly #1332

Poster2819
April Greiman39Walker Art Center5
“Whole Earth Catalog: Access to Tools” 1970

“Whole Earth Catalog: Access to Tools” 19708

Catalog106
Stewart Brand4
“McCarthy” Poster

“McCarthy” Poster

Poster2819
Sätty1
“Whole Earth Catalog: Access to Tools” 1968

“Whole Earth Catalog: Access to Tools” 19684

Catalog106
Stewart Brand4
“The Grass Roots, The Daily Flash, The Sopwith Camel, Bill Ham” Poster

“The Grass Roots, The Daily Flash, The Sopwith Camel, Bill Ham” Poster

Poster2819
Wes Wilson16Family Dog6
“Association, Quicksilver Messenger Service, Grass Roots, Sopwith Camel” Poster

“Association, Quicksilver Messenger Service, Grass Roots, Sopwith Camel” Poster

Poster2819
Wes Wilson16
“Quicksilver Messenger Service, Final Solution” Poster

“Quicksilver Messenger Service, Final Solution” Poster

Poster2819
Wes Wilson16
Art Forum Vol. 11, No. 6

Art Forum Vol. 11, No. 62

Magazine1003
Craig Hodgetts4Art Forum1
Progressive Architecture January 1969

Progressive Architecture January 1969

Magazine1003
Craig Hodgetts4Philip H. Hubbard, Jr.1
New York Magazine Vol. 2, No. 8

New York Magazine Vol. 2, No. 83

Magazine1003
Craig Hodgetts4New York Media, LLC1
Poster for “The Chambers Brothers”

Poster for “The Chambers Brothers”

Poster2819
Victor Moscoso14Neon Rose, San Francisco2
An Interview with Victor Moscoso

An Interview with Victor Moscoso2

Article590
Gary Goth1Victor Moscoso14
Peggy Moffitt modeling a Rudi Gernreich design

Peggy Moffitt modeling a Rudi Gernreich design

Product76
Rudi Gernreich5
Red Abstract Pattern Scarf

Red Abstract Pattern Scarf

Product76
Rudi Gernreich5
Pink Astrology Scarf

Pink Astrology Scarf

Product76
Rudi Gernreich5
Alphabet Scarf

Alphabet Scarf

Product76
Rudi Gernreich5
The Crisis, Vol. 24; No. 1, May 1922

The Crisis, Vol. 24; No. 1, May 19222

Magazine1003
Albert Smith1NAACP?1
Paul Landacre

Paul Landacre9

Book1124
Ward Ritchie2Castle Press1
Color: Form and Composition

Color: Form and Composition 6

Book1124
Wana Derge1Wiki Derge1
Man in the Moon

Man in the Moon2

Book1124
S. Neil Fujita3Needham1
Cream, Brown, and Orange Triangle Print Scarf

Cream, Brown, and Orange Triangle Print Scarf

Product76
Rudi Gernreich5Layne Nielson1
Album Cover for “Cheap Thrills” by Big Brother and the Holding Company

Album Cover for “Cheap Thrills” by Big Brother and the Holding Company2

Album Art704
Robert Crumb4
“Renaissance or Die” Poster from The San Francisco Oracle-Facsimile Edition.

“Renaissance or Die” Poster from The San Francisco Oracle-Facsimile Edition.

Poster2819
Rick Griffin5Allen Ginsberg2
“The City of San Francisco Oracle” Vol. 1 No. 6

“The City of San Francisco Oracle” Vol. 1 No. 68

Newspaper1290
Allen Cohen2Gabe Katz2
“The City of San Francisco Oracle” Vol. 1 No. 7

“The City of San Francisco Oracle” Vol. 1 No. 72

Newspaper1290
Allen Cohen2Gabe Katz2
Continental Airlines’s “Celebration” ad campaign

Continental Airlines’s “Celebration” ad campaign

Advertising702
Nicolas Sidjakov2Continental Airlines2
“Staffan: An Old Christmas Folk Song” book cover

“Staffan: An Old Christmas Folk Song” book cover

Illustration447
Nicolas Sidjakov2Parnassus Press1
Color Photogram

Color Photogram 2

Photogram2
Elwood Decker3
Alphabet Illustration

Alphabet Illustration

Illustration447
Elwood Decker3
“Purpose Coming from Meditation”

“Purpose Coming from Meditation”

Photogram2
Elwood Decker3
Announcement Cards for Girls' Club of Pasadena

Announcement Cards for Girls' Club of Pasadena

Card84
Cal Freedman2Leonard Nadez1
Cal Freedman’s design for “WA”

Cal Freedman’s design for “WA”

Article590
Cal Freedman2
Identity for Bambola At Bonwit's

Identity for Bambola At Bonwit's

Logo408
Neumarket Design Associates2
“Pictury Co.“ Shopping Bag

“Pictury Co.“ Shopping Bag

Product76
Neumarket Design Associates2
“Haight Ashbury” Street Sign Poster

“Haight Ashbury” Street Sign Poster

Poster2819
Gerald E. Berman1
David Bowie’s “Images 1966–1967”

David Bowie’s “Images 1966–1967” 3

Album Art704
Neon Park1Glenn Ross1
“Upcoming Designer: Dean Wessel”

“Upcoming Designer: Dean Wessel” 2

Article590
“What Makes A Painted Bulletin Spectacular?“

“What Makes A Painted Bulletin Spectacular?“ 2

Article590
Gino Raffaelli1
Design for Joseph Magnin department store, Century City

Design for Joseph Magnin department store, Century City

Sign42
Marion Sampler7Rudi Baumfeld1
“Chapman Park Studio/John Van Hamersveld”

“Chapman Park Studio/John Van Hamersveld”2

Book Spread11
John Van Hamersveld7Gingko Press1
“Upcoming Artist: Robert Hallock”

“Upcoming Artist: Robert Hallock” 2

Article590
“Upcoming Artist: Art Shipman”

“Upcoming Artist: Art Shipman” 2

Article590
“Claude Monet Seasons & Moments” Poster

“Claude Monet Seasons & Moments” Poster

Poster2819
Gollin Bright & Zolotow2Los Angeles County Museum1
Logo for Coronado Shopping Centre

Logo for Coronado Shopping Centre

Logo408
Gollin Bright & Zolotow2
4th Annual Halloween Party Poster

4th Annual Halloween Party Poster

Poster2819
Bright & Associates1
“PAINT IN” Poster

“PAINT IN” Poster

Poster2819
Norman Gollin1Keith Bright1
“The Endless Summer” Poster

“The Endless Summer” Poster

Poster2819
John Van Hamersveld7Personality Posters Inc., New York1
7-Up “Bubbles” (Uncola 60)

7-Up “Bubbles” (Uncola 60)

Motion Graphics148
Robert Abel & Associates4
“Southern California” Smog Poster

“Southern California” Smog Poster2

Poster2819
John Van Hamersveld7Ed Thrasher6
Lichty Photomurals mailer

Lichty Photomurals mailer

Letter17
School of Lustig1Lichty Photomurals1
Building poster

Building poster

Poster2819
Robert A. Hamer4The Wiltern?1
Desert Inn poster

Desert Inn poster

Poster2819
Robert A. Hamer4