“The customer is called into and advertising conference to confess his likes and dislikes”

"An ambitious and constructive program, feature of the work of the Advertising Club of Los Angeles in 1933, was its Customers’ Conference, an investigation of public attitudes toward advertising. Walter D. Thurber, who was chairman of the committee in charge of the conference, tells of its methods and results in the following article, based on the paper which presented before the California Newspaper Publishers’ Association at Santa Barbara, January 20."—Research and scan by Andrea de Mier for Graphic Design Treasure Hunt assignment in Michael Dooley’s graphic design history course, Art Center College of Design, 2015.