Contribution Date
nontraditional format
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“The Negro Market In the West” 2
“The Fulvita Success Story”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“SanFrancisco’s First Lady of Advertising”2
A License To Advertise2
“How and Why Agencies Handle Direct Mail”2
“Het Laatste Nieuws, Ziet Alles, Spreekt Vrij (Hears the Latest, Sees All, Speaks the Truth)“
“Is the West A Region?“2
“In advertising, too, you can think small”2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
“What’s New In Graphic Arts?“2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“L’Eau Qui Fait Pschitt”
“You Get Information Out of LIFE”
“Cinzano”
“Two new campaigns show creative concepts”2
“Two new campaigns”2
“Three little dots... stepping stones or stumbling blocks?“2
“From the production desk: How to buy “hi-fi” color inserts”2
“From the production desk”2
“Advertising gets in the swim”2
“The 10-second look”2
“Catalina Buys 7 National Books”2
Para-Tipe Pressure Lettering
“Eberhard-Faber”
“Radiant Color”
“Miskit”
“American Type Founders Co.,Inc.“
“Regional News” 2
“Letters”
“Portfolio” 2
“Production, I love you—an educational satire”2
Portfolio of Western Advertising Art2
“Long Advertising’s Gertrude Murphy”2
“Genial soft sell puts money in the bank”2
“What is happening to advertising art?“2
“Nelson Carter”2
“Is the artist being left off the creative team?“2
“How to improve agency-client relationships”2
“Getting the right hook”2
“Compton Advertising, Inc.“2
“northern California—it’s The Examiner”2
Consumer Magazine design awards2
“Lloyd Ziff Gets Around” 2
“Play It As It L.A.’s” 2
“Art Vs. Photography”2
“The Americanization of California Wine”2
“Should Advertising Techniques Be Taught in College?“2
“Manhunt!“2
“Whaddya mean buy Panorama Pacific?“2
“The whiskey’s gotta be in ya when you’re bit”2
“San Diego is Bigger”2
“Men”2
“Warner Bros. AD’s”
“Calpak’s Maestro of Merchandising”2
“Ying Yang” 2
“Regional News” 2
“New Glamour For Shipping Cases”2
“Industrial Company Adopts Contemporary Design”2
“How To Make Type Do Its Job”2
