“The Americanization of California Wine” Added by Unknown 1685 on Jul 18th, 2020 Date 1956 Format Article 578 Type of Work Finished work 5482 Research and scan by Oliver Donnergen, Lauren Whalen, Damien Piechaczyk for Graphic Design Treasure Hunt assignment in Shirin Rabin’s graphic design history course, UCLA Extension, 2018 Tags Californiaadvertisingnontraditional formatwine bottlesWine Advisory BoardRebrandingmarketingconsumer market1950sSchool projectGraphic Design Treasure HuntUCLA Source: Western Advertising, Vol. 67, p. 42–44 Source: Western Advertising, Vol. 67, p. 42–44
