Depero for Campari

Fortunato Depero and Campari are connected through the world of art and design, but above all through their artistic collaboration that saw them as protagonists in the first half of the twentieth century. Depero, an Italian futurist artist and designer, created the famous "Campari Soda", which radically changed the image of the Campari brand, making it one of the most iconic and recognizable in Italy and around the world. The collaboration between Depero and Campari resulted in a series of innovative and highly successful advertisements, which were able to synthesize Depero's artistic creativity and Campari's innovative taste. The partnership between the two marked an important moment in the history of Italian art and advertising, giving life to a brand image that has stood the test of time and continues to represent the excellence of Made in Italy.

Campari's advertisements created by Depero are characterized by a strong futuristic imprint and innovative use of color, shape, and typography. Depero used red and black as the dominant colors in his advertisements, creating a strong visual impact and an iconic image for the Campari brand.

Depero used typography in an innovative way, creating an original and distinctive graphic design. He used a wide variety of typographic characters, sizes, and colors, creatively combining them to create a strong and memorable image for the Campari brand.