Arts & Architecture cover sketch
"Usher did quite a few covers for Arts & Architecture, although this particular proposal was rejected. According to David Travers, who took over the magazine from founder John Entenza in 1962, the cover designs weren’t intended so much to echo the content of a given issue as to “stimulate newsstand sales.”"
–Louise Sandhaus, Earthquakes, Mudslides, Fires & Riots: California and Graphic Design 1936-1986, pp. 66-67