AIGA 1987

This poster exemplifies the transition between Swiss-influenced Modernism and Post-Modern, deconstructivist approaches that occurred during the mid- to late 1980s—a transition spurred by the investigations of Wolfgang Weingart in Basel, Switzerland; Katherine McCoy at Cranbrook Academy of Art in Michigan, USA, among others. 

Deconstruction interrogated the formalism of the International Style, exploiting its varied effects for narrative expression (in rebuke of the style's self-defined goal of neutrality). The approach bears many of the extant style's constructed geometries, an emphasis on sans-serif typography, and maximizing of dramatic use of contrasts in scale, weight, directionality and use of negative space; but introduces intuitive visual relationships, puns, cues, and recontextualizations of content through a more intuitive, multi-layered or cubistic ordering of space.