Pubblicità per la Radiotelevisione
Date
circa 1959
Credits
- Erberto Carboni Designer
Format
- Illustration 433
Media
- paper 2227
Techniques
- digital 265
- photography 158
- drawing 130
- illustration 364
- photocopy 41
Dimensions
22 × 30 cm
Locations Made
Published by Silvana Editoriale in 1959, "Pubblicità per la radiotelevisione" (Radio and Television Publicity) is the definitive visual record of Erberto Carboni’s pioneering work in shaping Italy’s modern broadcast identity.
Erberto Carboni (1899–1984) was an Italian architect and graphic designer who pioneered modern visual communication. As the "father" of RAI's corporate identity, he designed its iconic logo, the first television opening sequences, and the calibration test card, blending geometric rigor with artistic avant-garde. He also revolutionized Italian advertising through legendary campaigns for brands like Barilla, Pavesi, and Olivetti, shaping the country's visual culture during the economic boom.
