Tsutaya Shoten Bookstore(蔦屋書店)
Date
2011
Credits
- Kenya Hara 原研哉 Art Director
- Kenya Hara 原研哉 Designer
- Kaoru Matsuno 松野薫 Designer
- Haruka Misawa 三澤遥 Designer
- Naoko Sasaki 佐々木直子 Designer
- Hiroaki Kawanami 川浪寛朗 Designer
- Ryo Hasumi Creative Director
- Hiroyuki Saito Website Designer
Format
- Packaging 445
- Advertisement 287
- Illustration 439
- Logo 406
- Print 391
Publishers
Media
- paper 2268
Locations Made
- Japan 615
- Tokyo 92
- Tokyo Prefecture 88
Links
Daikanyama Tsutaya Shoten Bookstore(蔦屋書店), with Kenya Hara as its art director, changed the original Tsutaya to the kanji 蔦屋, aiming to make it more readable and have an adult vibe. The packaging and goods also follow this rule, with the wrapping paper echoing the building's façade, using a T-shaped print design.
