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Starbucks logo - 1992

Added by Team 12 Archive 129 on Apr 20th, 2026

Date

1992

Credits

Format

Techniques

This Starbucks logo was made by Terry Heckler, marked a pivotal shift toward a more intimate, modern, and simplified brand identity, zooming in on the siren’s face and hair to remove the previously visible navel. It featured a tighter crop of the twin-tailed siren in white against a green background, with updated, wider, and bolder lettering.

Tags

Logo
Source: google
Logo