Contribution Date
advertising
A Leather Dice Cup for Pencils2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“What’s New in Graphic Arts?“2
“The Negro Market In the West” 2
“The Fulvita Success Story”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“How and Why Agencies Handle Direct Mail”2
“Het Laatste Nieuws, Ziet Alles, Spreekt Vrij (Hears the Latest, Sees All, Speaks the Truth)“
“Is the West A Region?“2
“In advertising, too, you can think small”2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
“What’s New In Graphic Arts?“2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“L’Eau Qui Fait Pschitt”
“You Get Information Out of LIFE”
“Cinzano”
“Two new campaigns show creative concepts”2
“Two new campaigns”2
“The 10-second look”2
“How do good ads get that way?“2
“Catalina Buys 7 National Books”2
“Trade Talk”
Way Out West
“Trade Talk”
“Trade News” 2
Portfolio of Western Advertising Art2
“Long Advertising’s Gertrude Murphy”2
“Genial soft sell puts money in the bank”2
“What is happening to advertising art?“2
“Nelson Carter”2
“How to improve agency-client relationships”2
“Getting the right hook”2
“Cutter advertising... it’s competitive, complicated, esoteric”2
“Compton Advertising, Inc.“2
“northern California—it’s The Examiner”2
“New wine goes ’high fashion’“2
Design awards for newspaper ads3
“Just Good Typography”2
Consumer Magazine design awards2
“Bakersfield ‘Downtowners’ Go to Town”2
“You Don’t Have to Bite Off More Than You Can Chew!“2
“The Americanization of California Wine”2
“Manhunt!“2
“Engineers and Scientists Applaud Aviation Week’s Inertial Guidance Report”2
25 Years Ago2
“Whaddya mean buy Panorama Pacific?“2
“The whiskey’s gotta be in ya when you’re bit”2
“San Diego is Bigger”2
“Men”2
“Strictly From Hunger”2
“Premium Boost Or Bust”2
“Calpak’s Maestro of Merchandising”2
“Regional News” 2
“New Glamour For Shipping Cases”2
“Industrial Company Adopts Contemporary Design”2
“Hoffman Tells Its Advertising Philosophy”2
“Golden State Reduces Its Trademarks From Five To One”2
“California Prunes Have A New Look”2
“Every Advertisement A Special Layout Problem”2
“Joyce Shoes—Fun All Along The Line”2
“The Artful Datsun” 2
