Most Viewed
UCLA Library
“How and Why Agencies Handle Direct Mail”2
“Embattled Dairymen” 2
“Advertising Review of the Month” from 19503
“How a San Francisco apparel manufacturer won the plaudits of Paris”2
“Getting the right hook”2
“Schick Safety Razor Company” 2
“Advertising and PR—Kaiser Style, Part II”2
“Engineers and Scientists Applaud Aviation Week’s Inertial Guidance Report”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“Award-winning complete campaigns of the west, Beckman, INC ( Los Angeles) 2
“Veterans Adjust Readily In Art”2
“Three Dimensional Pictures Part 1: Displays—Another Look is Another Sale” 2
“Silverwoods Strikes It Funny”2
“Catalina Buys 7 National Books”2
“northern California—it’s The Examiner”2
“Industrial Company Adopts Contemporary Design”2
A Man From Mars2
“Packaging Comes Of Age”2
“Who will do the big job?“2
“From the production desk: How to buy “hi-fi” color inserts”2
“Sunset Pink”2
“Golden State Reduces Its Trademarks From Five To One”2
“Bakersfield ‘Downtowners’ Go to Town”2
“Surrealism: San Francisco Printers Adapt It to an Issue of the ’The Pi-Box’“2
“California Prunes Have A New Look”2
“Strictly From Hunger”2
“Advertising gets in the swim”2
“Behind the Copy”2
“Two new campaigns show creative concepts”2
“Cutter advertising... it’s competitive, complicated, esoteric”2
“Long Beach Club In Notable Year”2
“Lakewood Park Grows”2
“New Glamour For Shipping Cases”2
“Variety: Spice of Direct Advertising”2
