Cerchiamo un vero Copywriter

A simple A4 sheet of paper that was posted on the streets of Milan in the 1980s. An unusual ad, decidedly unprofessional in its graphic form, seeking a copywriter.

It addresses everyone, in an inclusive and descriptive way, playing on irony and self-irony that only a professional would be able to grasp. Irony related to the postmodernism movement, generally characterised by humour and irrationality that rejects the classical, rational ideology of modernism.