“Reyner Banham Loves Los Angeles” billboard

"Following a chance meeting in the Midwest, architectural historian Reyner Banham asked designer Deborah Sussman to create a billboard advertising his 1972 BBC documentary, Reyner Banham Loves Los Angeles. In the film, Banham whimsically and lovingly tours the city, casting a fresh eye upon its virtues while guided by his robotic “Baede-kar” (a riff on the nineteenth-century Baedeker travel guides). About her design approach for the project, Sussman recalls, “there's kitsch and then there’s Looney Tunes. I decided Looney Tunes, kitsch L.A.” –Earthquakes, Mudslides, Fires & Riots: California and Graphic Design 1936-1986