Charlotte Hornets Logo

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Charlotte's basketball team was named "Charlotte Hornets" by George Shinn. This was because of Charlotte's historical battle and how General Cornwallis called Charlotte, "a nest of rebellious hornets". The logo was created in 1988 and lasted one year before they gave it a redesign. The logo was very two dimensional and flat. They attempted to show movement in the logo by spreading the wings of the hornet while holding the basketball. The redesign showed movement in a better way but using small strokes. It also gave the hornet more character by adding a condescending grin to it. The posture of the new character design showed a "readiness to attack".
Charlotte Hornets Logo
Source: logos-world.net