I heart NY Patch

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The I heart NY patch is designed by Milton Glaser in 1977 to promote tourism in the state New York, although intended mainly for New York City. This design quickly took over the entire state of New York and eventually became the official state slogan for New York.  Glaser's work represents the classic New York City and still has an impact on the design world  even almost 50 years later. 

I heart NY Patch
Source: Personal