Milan, Italy Postcard

Created by Allessandro Pomi, this poster was originally created to display the roof and spires of a cathedral in Milan, Italy. This poster was the source imagery used on a postcard distributed by Edizioni D’Art I.F.I company in Florence, Italy in 1928. The 99x63cm 1920 poster has been repurposed in many different ways throughout the years since its creation and can be seen all over Italy. The artwork for this poster was created by Allessandro Pomi and combined with typography as part of a series of Italy travel posters, in the 1939’s in co-operation with the Italian State Railways System (FS)  for ENIT, the Italian Tourist Bureau. The back of this postcard features a blank spread divided in half so that you can write and address the card to whomever you would like, or keep it as a memento of your time in Italy. Postcards like this are important to graphic design because they allow beautiful artwork like that of A. Pomi is to be resurfaced and continually circle around the globe 100 years later. Without mainstream products like these, beautiful works of art and posters would be lost in time and never seen by the public eye.