Charlotte's Queen City Logo Evolution
Type of Work
From 1981–1982, the logo for Charlotte's Queen City branding underwent a large change before it became the iconic crown that it is today. When the logo on the left was first presented to the council by Joe Sonderman in 1981, it was met with a good amount of backlash as people stated it resembled a jester's hat or a circus tent—not the kind of thing you want the "Queen City" to be associated with. Being sent back to the drawing board, Sonderman and his team continued working and designing a new logo, with the goal to show excellence and royalty. The new logo that Sonderman created was approved in 1982 and has been used since.