Want Want logo design
Type of Work
The design concept of "rolling eyes" implies that a company's management should have a long-term vision and look ahead to the future. The classic logo of Want Want is mainly based on the basic core image of the smiling and flat-headed Wang Zai, with the smiling mouth symbolizing a happy and positive attitude, and the open hands indicating unity and mutual support.
The unique feature of the Wang Zai image is the rolling eyes, which the founder hoped would represent the company's culture and management philosophy with a gaze that always looks upward. This is reminiscent of the idea that a company must have a long-term and market-savvy vision to ensure high profits and success.