The rules of typography according to crackpots / experts


This editorial from Eye magazine investigates attitudes about typeface design and typography in the early 1990s. Keedy reflects on older attitudes as well, like those of Beatrice Warde, Jan Tschichold, Piet Zwart, and Massimo Vignelli.

Keedy discusses the value of democratized design methods and outputs and how methods in typeface design and typography had become stale up to that point. 

He expresses an optimism about the future of typography.

Jeffery Keedy was director of graphic design at CalArts at the time of the writing.