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Layout for a French Tide washing powder advertisement

Added by Alan Marshall 194 on Dec 5th, 2022

Date

circa 1960

Format

Type of Work

Printers

Dimensions

25 × 35 cm

Printed Pages

1

Locations Made

Layout with written instructions for the repro department. The  type and lettering are on cardboard with two overlays, one with a rough copy of the photograph of the housewife, the other with the colour indications  for the separations. The value of the coupon offering a reduction of 100 francs indicates that the layout is pre-1961, when France changed its domestic currency system (100 old francs became 1 new franc).

(Musée de l'imprimerie et de la communication graphique, inv 4721) 

Tags

Layout for a French Tide washing powder advertisement
Source: Musée de l'imprimerie et de la communication graphique, Lyon, France