“Visual Puns in Design: The Pun Used As a Communication Tool”

"After a Foreword by Bradbury Thompson, Eli Kince defines the visual pun and explore what it is, what it does and, how it functions as a symbol of communications. Next Kince describes different types of puns, organizing them into three main categories. Then he discusses other forms of picture play. A rich collection of visual puns that have been used in successful print ads, posters, books, newspapers, magazines, corporate logos, and identity program are included. Each of the 150 examples has an informative caption that explains the technique used to obtain the effect...This book is in the collection of Experimental Jetset' library"—https://thinkingform.nyc/2011/03/19/visual-puns-in-design/

Left Page: Egypt Illustration Series by Eli Kince.

Poster Designed by Eli Kince