“McMillan & Wife” (TV series) titles

"Fitzgerald was the first Pacific employee with a background in design, and initially his creativity was lost on a business bogged down by convention and lack of vision—in short, the title industry had no interest in making things move. It wasn’t until 1955, when Saul Bass broke the mold with his opening sequence for The Man with the Golden Arm, that new ideas began to get a foothold. Fitzgerald became possibly the most prolific title designer in the business, creating hundreds of sequences for films and television. He also was one of the first motion-graphics designers in the entertainment industry to be credited on screen for his work—although he’d been working for years before receiving this acknowledgment. For this NBC crime drama centered on a San Francisco police commissioner aided by his kooky wife, Fitzgerald superimposed a static type treatment over photographic assemblages composed of iconic Bay Area imagery and signifiers of 'police' and 'crime.' Vaguely reminiscent of the static-typeover-a-background title style Fitzgerald worked so hard to move past, the masterful montages in these titles have a distinctive flair that was in tune with the show's hip sophistication."—Louise Sandhaus, Earthquakes, Mudslides, Fires & Riots: California and Graphic Design, 1936-1986