[History Student Work] “Good” Business Design Is… - Commentary on Thomas J. Watson Jr.'s “Good Design is Good Business”
Date
August 6th, 2026
Credits
- Aidan Krull Designer
- Thomas J. Watson Jr. Subject
Format
- Booklet 144
Techniques
- digital 271
Dimensions
6 × 9 in
Printed Pages
6
Locations Made
This booklet is structured around commentary from Thomas J. Watson Jr.'s essay “Good Design is Good Business.” It goes over his views on what “good design” is defined as and how it impacts different aspects of business. It also offers opinions based on the material, with supporting articles and imagery.
The design is based on retro business designs while incorporating a color scheme tied to Olivetti typewriters, an inspiration for Watson Jr. throughout the essay. The vector graphics were made through a combination of Adobe Illustrator and InDesign, with the overall layout entirely structured through InDesign. These graphics are paired with complementary typography that emulates the same aspects.