[History Student Work] Critical Commentary on William Bernbach's Sometimes I Play Things I Never Heard Myself

This booklet outlines and follows William Bernbach's arguments and philosophies discussed in his 1964 critical essay, Sometimes I Play Things I've Never Heard Myself. Although not classified as a graphic designer, Bernbach was a pioneer as an advertising man and formed ideas and fundamental's that has shaped advertisement design into what it is today. He believed that all good design is advertising design because all good design prioritizes communication, truth, or innovation.