Playstation 2 Ads
Date
Credits
- TBWA,Paris 2 Agency
- Jorge Carreno 2 Art Director
Format
- Poster 2643
- Advertising 677
- Print 381
These are some of Playstation's ads that were created during the Playstation 2 era of gaming. They changed the game when it came to video game advertising. The focus wasn't gaming itself but our emotional experiences while gaming. Surreal and manipulated imagery that feels dreamlike. Each ad contains one singular subject with their own style.
These designs contribute to the history of graphic design as it embraced an aesthetic that no other gaming marketing campaign had and the target audience wasn't children but towards young adults. This Playstation era is known as being “the golden era of unhinged creativity”. The marketing was treated as art and not only advertisements to promote video games but to promote the experience of playing them on the Playstation 2.