“Day-Glo Designer’s Guide”

"In 1969, the Day-Glo company published a book to illustrate how their paints and inks could be used in commercial concepts. The Day-Glo Designer’s Guide is full of vibrantly psychedelic artwork including some fluorescent takes on Bert Stern’s iconic photos of Marilyn Monroe, a Karlheinz Stockhausen album cover, a Peter Max portrait of Toulouse Lautrec, pop-up flower garden, The Grateful Dead at The Playboy Mansion, Sammy Davis Jr. book cover and a packet of loose Day-Glo overlays and charts for use in lithography printing. It’s amazing how many 'straight' corporations jumped on a style of graphics that was so clearly associated with the drug culture of the time. Airlines, banks, the British Commonwealth, food products and department stores jumped into the lysergic pool and hoped that they’d seem a lot hipper than they really were. For most of us hippies it looked like exactly what it was: 'the man' was copping our culture. But we were too stoned to care."—https://dangerousminds.net/comments/a_book_to_blow_minds_the_day_glo_designers_guide