Harley-Davidson.
Date
February 1994
Credits
- Carlos Segura 5 Designer
- Carlos Segura 5 Art Director
- Segura Inc 5 Studio
Clients
90th anniversary book for harley-davidson documenting the history of the company, the product innovations and the business struggles from 1903 to 1993.
I was overwhelmed every minute of this project, but the deep dive into the reseach, history and organization of the archives of this brand, as well as several visits to their museum drove me to buy my own 1994 Harley Davidson Softail. This is truly part of the American culture.
I wanted the book to have a “classic” look, and spent many weekends at Bookman’s Alley in Evanston, Illinois going thru their amazing collection of antique books for inspiration. Sadly they are no longer there.
Harley Davidson 90th Anniversary Book