Coca-Cola Logo History

The symbol of Coca-Cola is the iconic script logotype, which predecessor was first introduced at the end of the 1880s. The current wetsuit of the symbol saw the light in 1903, gaining an intense shade of red by 1934. Since then the logotype has been refined and strengthened, yet kept its recognizable style and mood. This graphic timeline documents the typographic evolution of the Coca-Cola wordmark, a quintessential study in brand longevity and visual identity from 1886 to the present. In the context of graphic design history, this sequence illustrates the transition from 19th-century "vernacular" lettering to a highly disciplined, global corporate trademark.