Fall Season Promo for ABC

"This charming one-hour black-and-white promo show featured all sorts of zippy camera moves—quick cuts, zooms, and pans of an image array that included sharply cropped photographs of jazz performers, vintage graphics, celebrity head shots, circus graphics, and a spinning tower built from stacked wooden letters that spelled the days of the week. Also in the mix, of course, was Paul Rand’s 1962 ABC logo design. According to iconoclastic broadcast designer Harry Marks, ABC was willing to work with smaller, more adventurous job agencies, which is why John Urie—'one of the most renowned and expensive'—got the job.20 Urie produced commercials for UPA during the 1950s before opening his own shop, and is remembered today for creating the animated character Hawaiian Punch to sell the eponymous juice drink." —–Louise Sandhaus, Earthquakes, Mudslides, Fires & Riots: California and Graphic Design 1936-1986, p 166