NISHIKIGOI: Koi-Inspired Sake Packaging by Aya Kodama

Aya Kodama, born in Osaka in 1983, is the CEO of design firm BULLET. 

Under the concept of creating a visually iconic sake that could represent both Imayotsukasa Sake Brewery and Japan, she designed a sake inspired by nishikigoi (koi carp), often called “living jewels.” The design recreates the koi’s beauty through a white bottle shaped like a fish with red patterns printed directly on it, while the package features a koi-shaped cutout. The result is a striking package that functions not only as a product design but also as a displayable piece of art.