Chichiyasu School Lunch Milk — Packaging Design by Michihiro Ishizaki
Michihiro Ishizaki was born in Yokohama in 1964. After graduating from the advanced course at Kuwasawa Design School, he worked at several design firms before becoming independent in 2005 and founding doppo Inc. in 2006.
For school lunch milk packaging, he created a design featuring the character ”Chiibo” to help children enjoy drinking milk while learning simple facts about it. Eight different types of milk trivia were developed to encourage children to collect the packages rather than discard them.
School lunch milk carton packaging for Chichiyasu, featuring the character “Chibo.” Designed by Michihiro Ishizaki, 2000s. Japan.