Fiat 500 Launch Brochure

This highlights Italian design artifacts that reflect the region’s deep-rooted traditions and innovative visual culture. The Fiat 500 launch brochure captures the optimism of Italy’s postwar economic revival through compact, affordable design. Released in 1957, the Cinquecento was a small car with a big cultural impact, and its promotional materials matched that spirit with playful layouts, soft color palettes, and elegant sans-serif typography. The brochure communicates not just the technical specifications of a vehicle but the promise of freedom, modernity, and national pride in a rapidly changing Italy. It stands as a classic example of how graphic design helped define and market lifestyle in Italy.