ENIT Amalfi Coast Travel Poster 

This highlights Italian and Southern European design artifacts that reflect the region’s deep-rooted traditions, visual culture. This Amalfi Coast travel poster by the Italian National Tourist Board (ENIT) uses idealized imagery to market Southern Italy as a site of beauty and culture. The poster’s use of bold color, modernist perspective, and stylized coastline imagery speaks to the mid-century desire to brand Italy to an international audience. It presents a romanticized yet powerful image of Southern Europe’s sunny landscapes and timeless charm.