Outside the Box- Hand Drawn Packaging from Around the World
Date
2015
Credits
- Anderson Newton Design Studio
Format
- Book 880
- Book Cover 275
Techniques
- drawing 74
- illustration 213
Dimensions
20 × 25 cm
Printed Pages
253
This is the first book created by Gail Anderson and Joe Newton and their agency studio in 2015.
The main feature is that all of the logos and typefaces are drawn by hand, which cannot be believed when you look through the drafting page.
They believe that only hand drawing is the one strategy that has never been lost in the flowing trend era.
While technology is used in most of our fields, including design, hand drawing has always been the solution that requires everything that clients want.
The book explains that Anderson contributed to huge brands, such as Coca-Cola and Jameson Irish Whiskey, with many designers.
