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Paula Scher’s Swatch Poster 

Added by team seven 6 on Feb 25th, 2025

Date

December 5th, 2014

Credits

Format

This is a poster made by designer Paula Scher, this piece is a poster depicting a smiling woman's head and swatch watches. It is a homage to modernist designs specifically Swiss graphic designer Herbert Matter's work.  

Tags

https://eyeondesign.aiga.org/design-history-101-paula-schers-copycat-1984-swatch-poster/
Source: eyeondesign.aiga.org
https://eyeondesign.aiga.org/design-history-101-paula-schers-copycat-1984-swatch-poster/

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